Theoretical and practical application of communication tools and techniques used to design and deliver clear, effective and engaging messages to specific publics in a variety of contexts. Topics include advertising, marketing, public relations, brand management, crisis communication, social change and advocacy campaigns. Prerequisites: COMM 223 or COMM 233 or permission of the instructor.

Theoretical and practical application of communication tools and techniques used to design and deliver clear, effective and engaging messages to specific publics in a variety of contexts. Topics include advertising, marketing, public relations, brand management, crisis communication, social change and advocacy campaigns. Prerequisites: COMM 223 or COMM 233 or permission of the instructor.